Tracking email campaigns is the most important task to ensure email delivery skills. When you are able to ensure that sent out emails are delivered to the recipient, you can perform email marketing campaign analysis. With progress in tracking technology, you can also find whether the recipient clicks on the link you send by email.
Many metrics such as open tariffs, bounces, click-through, unsubscribe, and forward all can be determined by tracking the email sent. You can check out the more information about Gmail tracker at https://followup.cc/.
To get the best from your email campaign, you must buy the best email marketing tracking software. This software will give you many statistics and recipient reactions for the email you send. The best campaign tracking software must allow you to manage all tasks related to your email marketing campaign. All statistics needed for your business must be provided by software.
You must choose email marketing tracking software depending on the statistics like what you want. Not all statistics are needed for your business. If you know what you want, you can easily get the software with all the important features you need. To run your email marketing campaign effectively, you don't need to use several tools after you find the right tracking software.